Digital Marketing / Advertising / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a several jargon for most of those who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is solely marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is it. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is a wider concept accompanied by social media marketing in the sense that, all user generated content platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing with the exception social media marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings associated with search results along the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it helps you stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy within so as to keep reminding them with regards to their visit to price of running.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Promoting experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771